You’ve seen it everywhere; businesses leveraging what they’ve got to grow their businesses reach. They hire a graphic designer for visual brand impression, paid a copywriter for the ad, and run the ad on Facebook. Not only that, they got other business establishments promoting their business too! They seem to have everything going for their business. At times you feel like you can barely get anything going…
I get asked ALL the time “How do I get other businesses to promote my business to their clients?” and “Is it even possible for my business?”
Well YES, yes it is possible!
If it works for others, there’s no reason it won’t work for your business too. Achieving it is going to require some work and dedication on your part. First of all, these thriving businesses are busy. Second, unless they are your family, friend or a long-term client, they don’t have an attachment to you which makes you just about the last person they really want to talk to when you ask them to promote your business. Seriously, the LAST person…
Nonetheless, if you’re dedicated to doing what most people are not willing to do and has decided to leap, I got good news for you! There’s a way to have them looking forward to marketing for you.
You might be asking, “Ok, how do I make that work?”
You are going to provide their clients a valuable service through guest blogging!
You read it right; it is guest blogging! Guest blogging, whether you write a post to appear on another person’s blog or another person writes a post to appear on your blog, is a handy tool to showcase your skills on someone else’s website. It can increase your blog traffic.
So we wanted to contribute to someone else blog, but how do we choose that someone? Choosing who to work with can be overwhelming, but it won’t be that hard if you follow the following key components.
- Find a business that serves your ideal client
- Make sure that does not compete with you at all and that you don’t compete with them at all.
- That business must have authority and a decent audience or following
- They keep up with their blog or an active Facebook business page that has a solid amount of followers
How To Do It
So, now that you accepted that guest blogging helps your marketing. Your challenge shift from finding a blog to write on to what am I going to write about? “All I can see is blank page staring at me!” most people exclaim. Honestly, that’s all I can see on my papers too, and in the past, whenever I tried to start writing, I ended up throwing everything in the trash.
Not anymore! This happens to everyone, and that includes your favorite authors. Remember when J.K. Rowling announces how many years it takes her to write Harry Potter? I was shocked! See? It takes time to build a masterpiece and often we “think so hard” about the perfect topic, but the reality is that we just need to share more about the topics that our friends and family ask us about; the stuff you’re an expert on that the standard “non-photographer wished they knew.” Yes, we just have to share more about what we love to do, more about the tips that will help answer the questions in their mind that relate to what we do every day.
Or spice it a little, create a video on how to pick the perfect camera this Christmas, or how to take better photos at their kids sporting events. You could do a post on where to have some photos printed and what makes some places better than other locations. What about writing a blog post on taking the best prom photos? There are SOOOOOO many ideas that won’t compete with what you do for a living; people taking pictures at home and still use a professional photographer for the big deal times they want to capture. Ponder the following thoughts:
- You can show simple snapshots or good examples of home photos, where they can use and apply your tips.
- Explain how to use the camera controls to get actions shots of their son playing baseball and stealing 2nd base.
- Always let them know that you’re always there for professional portraits and that your goal is to help them take better everyday pictures.
- ALWAYS share your website and let them know that you have a free offer they can download, which is a big deal! List building my friends!!
- Then create a cheat sheet they can download after they give you their email address and a landing page to set everything in.
- Use this list to offer specials and other great offers.
Common Fears to Overcome
Like everyone else, we all have fears to conquer. It’s a big thing, especially when we talk about our skills, niche, or secret weapons. Here are some concerns that make most photographers apprehensive.
I don't want to give away my photography secrets
You won’t. You have honed your skill, have professional equipment, understand high-level posing and composition, and know how to perfect a photo through retouching. No one can take that away from you. You are teaching them how to take great everyday photos and not how to become a professional photographer.
More importantly, if they are your ideal client, they will use your services when they want high quality, professional portraits. This is a win-win for both of you.
I am scared to reach out to businesses
Originally, we want something which is why we reach out to them, but in all reality are learning right now to offer them something of value. Why do some businesses promote other’s business? Certainly, they benefit from that collaboration too! You are helping them and providing a valuable service to their clients. They want the best for their clients just like you do. So, change your head talk. You’re doing a service to their business, and helping ease the burden of generating all the content for their blog or Facebook page.
I’m not good at creating stuff like this
I don’t like copying or plagiarizing, but I am sure you would get your creative juices flowing if you looked at what other people have done. Take a look on Pinterest and watch YouTube to have a preview of what you’re about to do. I would take the ideas above and go crazy with those to start.
The important thing is to have to get them to agree with you that there are times when they really do not need a professional photographer, and if they do, you are available and fantastic. Just a friendly reminder, keep the marketing subtle; it is better to give the information with a little tag at the end.
There you have it! You now have a trick under your sleeve. It’s a heck of a lot easier to approach a business owner with shareable content that gives valuable information to their clients, something well written, beautiful and helpful. So what if you’re hoping to get some business from it; you have not written an ad, you are providing them easy to post content which is ideal for their clients. Your goal is to create such terrific content that their customers start following your blog or better yet, ask to be on your mailing list.
Get started today. Write a few blog posts between 600 and 1500 words with images and jaw dropping tips. Make a list of local businesses that maintain a blog, popular facebook page or anything similar and reach out to them with a sample blog post in a PDF format. Let them know that you will write a custom blog post for them as ask them what topics their clients would love the most.