They told me, don’t bother yourself with LinkedIn, you’re a photographer. The perfect platform for you is Instagram. That makes me think for a minute. Mayme they they’ve got a point! Instagram is designed for visual appeal and it is indeed perfect for my business. My photos, my work, and I should be on Instagram. I don’t want to waste my time with LinkedIn….

Wait… I am a “professional” photographer. Should I be on LinkedIn too? Isn’t LinkedIn just for people looking for a job? Is it the right platform for photographers.

A lot of photographers ask this question. I know there are people out there who are confused at what platforms they should be on. I am personally a big believer in LinkedIn and I believe it’s the most misunderstood common social media platform which is why I’m going to talk more about it.

What is LinkedIn Really?

 

LinkedIn is a hiring platform… LinkedIn is a social platform… LinkedIn is not for photographers… LinkedIn is for professionals only… LinkedIn is not a marketing platform… LinkedIn is…

I can write so many misconceptions about LinkedIn all day long. So, what LinkedIn really is?

LinkedIn is a professional directory. Though it really started as a site to help professionals find a job, it evolved so much through the years that it not only happens to be a great way to look for a job but designed primarily as a directory that helps business professionals keep up to speed with what is happening in their world.  It also helps connect them to other like-minded professionals in a more professional manner.

It is also a marketing platform, despite being different from what we’re traditionally used to seeing for social media marketing. LinkedIn is more about an individual’s marketability. As a photographer, you are going to market yourself not just your photography.  

 

Here are other reasons why you should be there too!

1. Create connections with your ideal clients that happen to be business professionals

You have to create connections with your target audience and for me personally, my BEST clients don’t use anything other than LinkedIn. They are doctors, attorneys, business owners and other people who simply don’t have time to poke around Facebook and would never touch the other sites. These clients know that they can reach me through LinkedIn and many of them go to LinkedIn to keep up with industry news and other business owners so why wouldn’t I be there.  As professionals, they expect other professionals to be on LinkedIn.

2. Keeping up with my vendors

Having a great relationship with my vendors is important to me. On LinkedIn, I am able to connect with them in a professional way.  I even have a real person to connect with if there is a problem.

3. Networking with local business professionals

I have heard people say that personal networking doesn’t work anymore. They are wrong! It works, you just have to work IT to make IT work; building a relationship, learning more about them, following up, sending birthday messages or even better, cards and getting them information that will benefit them or their business.  Keeping your brand front of mind is a part of networking as well. You never know when they will need what you do! I get a LOT branding style business photo shoots because of LinkedIn. They are hot nowadays too. Share info, be helpful, stick within your branding so there is a consistent look in what you produce.  Be helpful first and foremost; share with them what they need to be on top of when it comes to photography.

4. Setting Yourself Apart

As much I hate to see it, not many photographers take their business seriously. You can love what you do, put your family first and still run a profitable photography studio while working part time. With LinkedIn, you can easily look professional to your targeted audience by showing more than just images but make sure to share those too. LinkedIn is another great place to get recommendations and endorsements that will help your business grow.

What is a great LinkedIn Profile?

 

Convinced? Be on LinkedIn and here are some things you need to do.

  • Headline – “One of the most important aspects of your profile”, Leisure Job says. Your headline must describe what you do and/or your industry. Make your headline compelling.
  • Name – State your true name, i.e. First name and surname. While people love or intend to create a striking profile to add some adjectives on the name section. I believe, it only makes your profile look unprofessional.  
  • LinkedIn URL – Or what other people call the vanity URL. People always forget this part which I think is a very important feature.

Yes, you can actually customize your URL just like what you wanted to name your website that way you wanted. You can choose your name, your brand name or whatever it is that making it easier for people to remember you.

My clients find me easier on LinkedIn if I use this LinkedIn URL https://www.linkedin.com/in/karriechristen/ than this https://www.linkedin.com/in/15486987.  

Now, isn’t that wonderful?

  • Profile Photo and cover photo- They say a picture paints a thousand words. And I believe it! So put a picture and make it look like they are dealing with a professional.
  • Connections – The recent limit for LinkedIn connection is 30,000. That is a big audience! And I suggest you connect with people.
  •  LinkedIn’s publishing capacity – LinkedIn has its own blog! I would encourage you to take advantage of this feature. By posting blogs, you had the opportunity to share your opinions, expertise, and show your personality to the whole LinkedIn community.
  • Media and Links – There is no better way to prove what you are saying but sharing media and links. Drive traffic where they wanted to be.

Things to consider:

  1. It’s your page, not your pets. So please use a recent, high-quality photo of yourself. Not an avatar, pet, or a company logo unless it’s a company page.
  2. A picture of you must be centered.
  3. Professional photos only.
  4. What is your industry all about? Tell us more through your cover photos.
  • Summary – The summary has a maximum limit of 2000 characters. Use it to convince people who you are. I saw people using it to describe what they envisioned and I love how they creatively describe themselves and their business. I feel like people are going to connect with those who are honest and transparent on they are and how they work.
  • Experience – This is very important. More than 60% of jobs/projects are awarded based on this one. Creatively describe what how you do in your previous roles without using buzzwords. I actually love how Leisure Job says it. “Show them rather than telling them. So instead of saying you are a great salesperson, you can say, most awarded….”

Intriguing a client works! The more they are intrigued about you and what you do, the more the chance that they’ll connect with you!

You can reconnect with your past associates by stating where you have previously worked.

  • Skills – If I were you, I’ll list as many possible skills that I can actually do. Put your expertise at the top down to the basic skills you know. Endorse people and encourage them to endorse you as well.
  • Education – Educational information gives you the opportunity not only to show what you got to impress onlookers but also the chance to connect with other alumni, co-members of an organization and others. So include your degree, associations, and school you have attended. I could not give more emphasis on the importance on this part if you are entry-level job seekers.
  • Connections – The recent limit for LinkedIn connection is 30,000. That is a big audience! And I suggest you connect with people.
  • LinkedIn’s publishing capacity – LinkedIn has its own blog! I would encourage you to take advantage of this feature. By posting blogs, you had the opportunity to share your opinions, expertise, and show your personality to the whole LinkedIn community.
  • Media and Links – There is no better way to prove what you are saying but sharing media and links. Drive traffic where they wanted to be.

Why an All-Star LinkedIn Profile is a Must

 

Having an All-Star profile means you got a completed LinkedIn profile. You are able to post the most important information on your profile and don’t forget to keep it updated. Other levels are Expert, Advanced, Intermediate, and Beginner.

 

MARKETING TIP FROM KARRIE:    Get listed on LinkedIn newest service for its members, which helps people find a photographer. CLICK HERE!

Conclusion

There are so many misconceptions about LinkedIn. As a photographer, you should be on LinkedIn. I am not looking for a job, but there is nothing wrong with me having someone contacting me through LinkedIn and wanting my services. I had tons of people contact me through my LinkedIn page and you can do it too!

Simply, complete your profile. Make it sure that you have a robust one. Stay connected to your targeted connections, create a message, especially for them and make it stand out!

Connect with me on LinkedIn!

About Karrie Christen

Karrie has been a marketing consultant, coach, and director for over 21 years. She is the owner of The Client Attraction Formula, The Client Attraction Formula Academy, and HeyKarrieAnn. Karrie is passionate about helping people grow their businesses and enjoy life at the same time.

Why aren't you on LinkedIn? LinkedIn is a professional directory and you should be there too! Create connections with your potential clients on LinkedIn,  and Networking with local business professionals are examples of what you can do on LinkedIn.