Their Goal

Sharing Financial Advice

The company wanted to increase signups for its Spring Clean newsletter—a subscription email that offers best practices for “cleaning up your life,” financially and otherwise.

2X

more signups compared to other channels

4X

lower cost per lead compared to other channels

Their Story

Changing perceptions

A new division of Thrivent Financial (a not-for-profit membership organization of Christians), Brightpeak financial’s mission is to help families and communities thrive and become more resilient with easy-to-understand financial products, services, and advice.

Their Goal

Sharing Financial Advice

The company wanted to increase signups for its Spring Clean newsletter—a subscription email that offers best practices for “cleaning up your life,” financially and otherwise.
The team put together a Facebook Ad campaign that spoke directly to the needs of thousands of families, who joined our community and started on their journey to financial strength. Although we can’t high-five all of them in person, we’re excited to roll up our sleeves and help them build a foundation for their future.
Kai Hansen

Brightpeak Financial

The Solution: Target, Test & Learn

Build and Monitor
To drive newsletter signups, the Brightpeak had several sets of link ads, all with a ‘Sign up’ button linking to the Spring Clean newsletter campaign landing page. Once the ads were built and ready to go live, Brightpeaks ads were monitored closely to keep a high-level view of in-market campaigns.
Identify an Engaged Audience
To build an audience for this campaign, the Brightpeak campaign used:
  • Facebook pixel placed on the website to track what actions people took after viewing their Facebook ads
  • Lookalike Audiences to find more people who resemble its current site visitors
  • Graph Search to find people who share interest in particular topics or activities
  • Core targeting to reach its Page audience and their friends
Optimize at Every Step

Individual campaign components were broken down in order to continually test and make adjustments in order to optimize ad performance. The strategy was to establish benchmarks for engagements and conversions, then evaluate campaign results against these. To understand which tactics are working best, it took a critical eye to look at variables like target audience, headline, copy and image as well as elements of its campaign landing page.

WOOP

HALVED

cost per conversion

5X

monthly sales

3 MONTHS

to achieve these results

LIVING PROOF INSTITUTE

$350K

in revenue

$3,000

ad spend

4 WEEK

campaign – live webinars to one-on-one consulting

 

WAFT

10X

ad spend scaled

~$500K

in revenue

3 MONTHS

to achieve these results

NZIE

454

registrations

90%

lower CPA

3 MONTHS

to achieve these results

GIORDANA TOCCACELI

$3

per webinar registration

30%

registration rate

2%

CTR

FUJIFILM

2500

link clicks

5298

ad spend

80,000

people engaged

AMP SCHOLARSHIPS

4,000

applications

$500

ad spend

$0.03

cost per engagement

NZ OCEAN SWIM

1600

registrations

$9831

spent over 6 months

$6.15

per registration

FUCHSIA SHOES

$10,000

in revenue

$2,800

ad spend

$30 CPA

reduced from $100

GO HEALTHY

DOUBLED

engagement

162%

increase in impressions

1 MONTH

to receive these results

LITTLE PIECES PHOTOGRAPHY

3000

lead magnet downloads

300

purchases

$7200

ad spend

Success Story

Real deals for real estate brokerage

The sales and marketing software company built a custom solution with Facebook’s Marketing API to help its real estate client gain more website registrations and increase their return on ad spend by nearly 11X.

11X

return on ad spend

52%

of leads engaged in 2-way communication with an agent

82%

of leads provided at least one form of valid contact information

Their Story

Closing deals

BoomTown is a real estate sales and marketing software company operating in the US and Canada. The company helps teams and brokerages, like Omaha’s Elite Real Estate Group, close more deals through its software and services, such as paid lead generation.

Their Goal

Securing more home buyers

BoomTown wanted people who are searching for homes in West Omaha to visit, register and browse listings on Omaha’s Elite Real Estate Group’s website, and ultimately buy a property from the brokerage.

Because more of our clients are opting into advertising with Facebook, we developed a suite of tools using Facebook’s API to maximize automation, performance, and reporting. Now we use Facebook to advertise to the masses on behalf of our clients. Not only has Omaha’s Elite Real Estate Group already closed sales through this particular campaign, but in some instances, its sales cycle reduced from 12–18 months to just 6 months.

Dotty Bell

BoomTown

The Solution: Building a custom solution

Audience Targeting
BoomTown and Omaha’s Elite Real Estate Group used location and demographic targeting to reach people living in West Omaha aged 25–65.

Custom Audience Elimination
To ensure the campaign reached the correct audience, BoomTown also used Custom Audiences to exclude people who had registered 180 days before the campaign, as well as people who were BoomTown clients and employees.

Optimize for Conversions

The team placed a Facebook pixel on OmahasEliteRealEstateGroup.com, which was optimized for conversions. BoomTown’s in-house solution allowed the team to select the landing page, images, copy, display URL and call-to-action button for the ads, and then use Facebook’s Marketing API to monitor the ads.

Shop Now

The ads showcased photos of different listings and used several copy variations. A “Shop Now” call-to-action button clicked through to the real estate company’s landing page, where people could browse properties for sale in West Omaha.

Measuring Sucsess

The team measured the initial success of the campaign by tracking the number of registrations and the average cost of each. The solution identified a registration as a “quality lead” if the contact information provided was valid, if a registrant engaged in 2-way communication with an agent, and if the registration resulted in a sale.