NO MORE Pointless Facebook Pages Fellow Photographers!

 

My sister told me today that she does not know what to do with her Facebook Business Page. “I guess it’s fine,” she told me. “I often see the same stuff on other’s business pages. Pointless; sharing something just for the sake of sharing and being seen as active”.

I almost laughed out loud at her statement, but browsing my newsfeed tells me that from her point of view, she’s did have a reason to think that even though it’s incorrect. Not all professionals or businesses create a Facebook Business Page with any real an idea on what to do with it, what to post, how to market their business appropriately on it and that includes professional photographers.

If only, you were able to unleash the power of the Facebook Business Page for your business, you’ll have an online studio ready to showcase your photography.

I found some people smirk at the statement about Facebook. “We prefer Instagram,” they might say. We’ll Instagram is a good place to start. I read this on a blog, and I liked it, “Instagram is your gallery, Facebook is your community, ”; I do agree with this statement. Facebook is the best place for building connections and the best place to market most businesses.

Here are some tips on how to rock your studio Facebook business page.

Fact No. 1: You can optimize every corner on Facebook to showcase who you are.

 

Let your cover photos show what you’ve got – More than 80% on those who are on Facebook uses this feature, but do they use it wisely? I am not so sure about that! Other’s just use it because they like an individual photo on the cover post.

You should grab this chance to show to the world, what you’ve got. Show them what you do. Show them your specialty. Advertise! Be amazing!

Don’t forget the CTA button – Yes, the Call-To-Action button! So tell me, what is it that you want your audience to do? Do you want them to go and visit your site or a portfolio maybe? You can do that by simply setting up the CTA button of your Business Page.

Location, please – Unlike other professions, photographers mostly get clients locally. Good news, Facebook understand what you need. It allows photographers to put contact details on the about page.

Profile Photo – Some people advise to use their logo. Your logo told your brand and meant to create an impression when seen. But if your business is all about you, you can also use your photo as a brand logo of your business.

Fact No. 2: Create a beautiful gallery and start by posting vertical images

 

Vertical photos occupies the full view on your mobile device, where most viewers are. If you miss that, you’ll probably miss a huge amount of soon-to-be fans.

 

Fun Fact NO. 3: Be Active in the Community

 

When I say active, it does not simply means be online. It means you have to do more than that. Be online, post regularly, but not too often that it annoys your followers, and respond immediately to comments and messages.

When I say active, it does not simply means be online. It means you have to do more than that. Be online, post regularly, but not too often that it annoys your followers, and respond immediately to comments and messages.

Fun Fact No. 4: What to Post

 

Here comes the challenge! What are the things to post? Most of the time, we feel that we are posting same things over and over again. We feel like we bored our audience. The sad part? They probably feel it too.

The key to higher engagement is to be less sale-sy. The secret formula, which I don’t think a secret anymore, is 80% fun and 20% marketing. Do not focus on your business but instead, focus on your audience. Throw something that will get them to take a particular action. Try asking them questions, or making them caption a photo. Giving a personal touch to every post makes them feel that there is a human behind the computer.

To keep track of what to post, I brainstorm content, plan a strategy on how to market your services and make a calendar of content. Here’s are some of my favorites.

 

  • Take notes of holidays and post about it.
  • Share an on-the-set photo
  • Have your clients take cell phone pictures of you as you work with their children, creating the portraits they will treasure for generations to come.  Don’t forget to ask them to tag you in these snapshots or email you the files
  • Share client’s image and add a catchy, personalized caption. Put a question when you post that digital image, something that will get a lot of positive feedback.  People LOVE to answer questions on Facebook!
  • I’m sure you tag mom on Facebook after you’re finished with her kids photos from their session, but you should also tag other family members like grandma, dad, kids if they have a page, aunts and anyone else that would like to see these photos on their page.  The more tags people accept, the more exposure you’ll get for your images.
  • Make an offer to new clients at the bottom of every new client image share. You can say, “Hey friends! Are you looking for beautiful photos of your loved ones too? Click here to get a free wall portrait with any one-hour session”.
  • Link the above offer to a DEDICATED a landing page with a lead capture form that they need to give their name and email; then it automatically sends out the special offer.  DO NOT send these people to your home page!

Different from what other think, photographers can market the hell out of their business on Facebook too! Improve your profile and be always reachable. People love to connect if you can show to them that you care about what they thought. Don’t bore them. Share and strategize your content, don’t just share for the sake that you’ll have a post for today.  Please connect with me and let me see what you’re doing!  Either way, start friends today!

About Karrie Christen

Karrie has been a marketing consultant, coach, and director for over 21 years. She is the owner of The Client Attraction Formula, The Client Attraction Formula Academy, and HeyKarrieAnn. Karrie is passionate about helping people grow their businesses and enjoy life at the same time.

No more pointless Facebook Pages fellow, photographers. Here are some tips on how to rock your studio Facebook business page: 
1. Optimize every corner of your Facebook Page
2. Create a beautiful gallery and start by posting vertical images
3. Be Active in the Community
4. Be creative in your post
#MarketingPhotography