Career coach and strategist Lucy Kent had paid for a website, and she wanted her site to gain popularity and visitors. Not knowing what to do or how SEO works, she then gave me a call, knowing that an expert marketer like myself can help her get new clients by being on the first page of Google. I then gave her these great tips on how to rank higher on Google using these effective SEO techniques. I thought you might find these tips helpful as well.
First things first, what is SEO?
SEO or (search engine optimization) is the process of affecting the visibility of a website or a web page in a web search engine’s organic “unpaid” results—often referred to as “natural,” “organic,” or “earned” results.
SEO is an algorithm, a puzzle. It is on Google and every other platform there is.
1. Create exciting Youtube Videos
You can make your videos more searchable by adding an SEO-optimized title, along with your business name at the end. Also, your website at the description is essential to lead the viewers to your site.
2. Start and Maintain a Blog
If you’re not a fan of blogging and writing, you can hire someone to create content for your website. Google wants updated and unique content on your website every day.
3. Use Social Media like Facebook
This platform is so useful if you want to earn more visitors on your website. You can share your blog posts as a note on Facebook. Also, you can tag 25 people who might be interested in your blog.
There are also other benefits of Facebook.
- Facebook has 2 BILLION users
- 85% of all internet users have a Facebook account
- It’s free
- It increases brand awareness
- Highly searchable
- Generates leads and sales
- Empowers fans to be viral ambassadors for your brand
If you’re able to follow these tips, you can definitely make your website stand out on the search engines but more importantly, you make it easier for the people looking for what you do easier to find you specifically.