How many Facebook groups you are in? Are you active on those groups? Are you one of those people who get lots of notifications from Facebook groups and end up wondering when you joined the groups? I am!  There are times when I think a group is awesome and I want to be part of it, so I join! Then here are times a friend invites me to join a certain group and I gladly accept. There are also times I think being part of a group will be awe-inspiring! This happens more than 20 times and amidst all these magnificent first impressions, I end up being active in only 5 groups and the rest are muted.

Turning Off Notifications

That makes me wonder, why would people turn off notifications? Likely, they don’t have time, they are annoyed by the series of notifications, they don’t feel the group is active or gives value, or the group is simply not their interest/niche. I personally can relate to the last two reasons. More often than not, I find groups I am in are not helpful or suitable to the niche I am in. And that’s because I join and accept Facebook group invitations without criteria on what group to join or what to do with the group.

Perks of Being in a Group

Being with people who have the same mindset creates a good avenue to exchange ideas, cultivates a deeper relationship and promotes self-esteem and well-being. Groups do not only help you connect with people who share the same wavelength as you but also expose you to prospective clients. In other words, if done correctly, it helps you to become visible and build a stronger network.

Facebook groups are some of the most powerful tools! If there is a place to connect people of the same interest, build a network and increase exposure, it is Facebook groups.

Choosing a Facebook Group to Join

Join group of your interest

What is your interest? Joining a group while with zero to minimal interest would defeat the purpose of networking and exposure, but if you are looking to build your network and connect to your prospective customers, join groups that will help you do just that. A group’s interest is shown not only on the group name (the most visible) but also the in its About section. What is the group all about? Is it in line with your interests? Is it something that is in line with your goals? Groups that thrive are those that have a good description. Why? Because they are on it from the start and intend to work and grow the groups.

Join Active Groups

Sadly, there is no way to know this part without joining the group first. This goes to both the admin and the members of the groups. If the admin does not take effort in encouraging its members to participate or members do not participate in activities, this does not help you meet your networking goals. Groups that seldom post and are not as active on comments are usually forgotten. In addition, they don’t bring exposure to you or to your business. Remember you should be in the right group with the right people.

Join Supervised Groups

Just imagine a community without rules. You can do anything. What do you have in mind? Me? One word–mess! And I am sure, online groups are no different. Facebook groups that do not have rules or don’t have the teeth to implement those rules, end up spamming other members. I personally leave the group who go away from their original purpose to just posting item after item for sale. A group must have rules about what you can and can’t post. While others are so strict about promoting your services, some groups allow a little bit of promotion, but with qualifications — such as within certain threads only or promoting only certain days.
Joining and participating actively in Facebook groups or any groups, in general, will help you in building your networking. Connect with people who share your mindset. Here’s a tip: Build a real relationship by being a helpful member. When people notice you, you’ll drive more traffic to your page or to your profile and who knows what will happen next? Not active, no rules to follow or lack of moderation – these are signs of unhealthy growth. Get rid of these groups.

About Karrie Christen

Karrie has been a marketing consultant, coach, and director for over 21 years. She is the owner of The Client Attraction Formula, The Client Attraction Formula Academy, and HeyKarrieAnn. Karrie is passionate about helping people grow their businesses and enjoy life at the same time.

How to Choose a Facebook Group to Join? It is not about how many groups, but on the quality of group you joined with. 
 Here are the criteria to follow.
1. Join group of your interest
2. Join Active Groups
3. Join Supervised Groups