There is REALLY No Such Thing as Average...
But since everyone asks....
I use some basic benchmarks based on facebook ads over the last 6 months and I will share this infomation with you. When you look at these figure, please remember that these dont take anything but avarages into concideration. So many differnt things effect your numbers including, time of year, compitition for ad space, the targeting of your ad, the time of day, the specific people you are targeting and so much more.
Avarage Cost Per Click – $1.00
For Cold Audience – 1% & Retargeting Audience 4%
Average CPA For Coaches
For Coaches & Booked Calls- $100
Average CPA Service Leads
Service Sector CPA Leads – $50.00
Average Cost Per Webinar Registration
$3.00 to $10.00
Average Webinar Registration Landing Page Conversion Rate
Cost Per 1000 impressions – $10.00
Average Cost Per Lead Form
Varies greatly – $3-$20
On $100 Product: $20-$30 & On $500 Product: $80-$100
Average Ecommerce Cart Abandon Rate
Average Ecommerce Conversion Rate
Average Webinar Conversion Rate
5% – 10%